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Amended Article

Title：

Directions for Securities Firm’s Provision of Digital Services  CH

Amended Date： 2025.09.03 
Categories： Market Supervision > Regulation of Securities Firms
Article Content Content Search Article No. Search Amended Article Legislative History Chinese
Article 3
  1. Application qualification: Securities firm providing brokerage services.
  2. Establishment standards:
    1. Venue: Located only within the business premises of the head office, branch office or simple branch office. There should be a clear separation with the business counters specifically for consigned trading of securities and the trading room specifically used for accepting non-in-person consignment.
    2. Equipment:
      1. An adequate number of digital interface equipment may be installed and no functions of placing an online order may be available.
      2. The securities firm shall assess the information and communication security and personal information risks for the services available by the equipment and establish control measures.
      3. The information and communication security mechanism shall meet the standards and requirements of the securities firm’s internal control system.
    3. Staff qualification:
      1. The securities firm may have an adequate number of business staff, or the head office, branch office or simple branch office may designate the staff qualified as associated person to take the role concurrently.
      2. The business staff providing services at the digital experience area must register as digital service staff at the one-stop website for securities firm’s registration. Also, the official and unofficial concurrent duties must be consistent with the Rules Governing Responsible Persons and Associated Persons of Securities Firms.
  3. Scope of services
    1. Educate a client to use digital tools, including account opening, operating consigned trading system and account services.
    2. Provide client consulting services, activities information about financial products and introduce and promote products.
    3. Not allowed to engage in consigned trading of securities or act as an agent to operate digital tools on behalf of the client.
  4. Procedures for application for installation or change
    1. The securities firm shall submit the following application documents, specifying the venue, to the responsible entity for approval. Where the area of business premises needs an expansion for installation of the digital experience area, for which the address of business premises will be changed, an application for a new approval and certificate of license for securities firm shall be filed at the same time:
      1. Description of the scope of services.
      2. List of staff and qualification certification documents.
      3. Floor map and photographs of the venue.
      4. Information showing the equipment satisfies the standards, information and communication security risk assessment documents and control measures shall include details of equipment, technological specifications, innovative technologies to be used (such as cloud computing, equipment for the internet of things, biometric identification, mobile devices, etc.), and the securities firm’s information and communication security, personal information risks and control measures with respect to the relevant equipment and technological evaluations.
    2. The securities shall report the start date to the responsible entity before the digital experience area begins operation.
    3. In the event of expansion or contraction of the digital experience area, prior to its use, a report containing the floor map and photographs of the venue shall be submitted to the responsible entity for recordation. Before the area is removed, a report containing the reason for the removal shall be submitted to the responsible entity for recordation.
Article 4
  1. Application qualification: All securities firms.
  2. Establishment standards:
    1. Venue: Not limited to a place within the county/city where the head office, branch office or simple branch office is located, provided the venue shall not be used as a place where clients may visit in person. If it is located within the head office, branch office or simple branch office, there should be a clear separation with the business premises.
    2. Equipment:
      1. The securities firm shall assess the information and communication security and personal information risks for the services available by the equipment and establish control measures.
      2. The information and communication security mechanism shall meet the standards and requirements of the securities firm’s internal control system.
    3. Staff qualification:
      1. The securities firm may have an adequate number of business staff, or the head office, branch office or simple branch office staff familiar with the applicable securities laws and operational procedure may take the role concurrently.
      2. The business staff providing services at the customer service center must register as digital service staff at the one-stop website for securities firm’s registration. Also, the official and unofficial concurrent duties must be consistent with the Rules Governing Responsible Persons and Associated Persons of Securities Firms.
  3. Scope of services
    1. Provide client consulting services, resolve consumer disputes and handle feedbacks.
    2. Passively provide clients with information about financial products, trading platform, activities relating to securities business and market updates.
    3. Not to provide any advice on client’s investment portfolio that involves business promotion, or accept client’s consignment on securities trading, or accept client’s personal visit for application for or discussion of business.
  4. Procedures for application for installation or change
    1. The securities firm shall submit the following application documents, specifying the venue to the responsible entity for approval:
      1. Description of the scope of services.
      2. List of staff and qualification certification documents.
      3. Floor map and photographs of the venue.
      4. Information showing the equipment satisfies the standards, information and communication security risk assessment documents and control measure shall include description of equipment deployed in the customer service center, physical environment security control, details of hardware and software, and the securities firm’s information and communication security, personal data risks and control measures with respect to the services available at the customer service center.
    2. In the event of expansion or contraction of the customer service center, prior to its use, a report containing the floor map and photographs of the venue shall be submitted to the responsible entity for recordation. Before the center is removed, a report containing the reason for the removal shall be submitted to the responsible entity for recordation.
  5. Retention of records and control measures for service statement
    1. The communications between the securities firm and client, including but not limited to telephone recordings, and chat records with the AI customer services, shall be retained for at least one year, except for those involving disputes or complaints which shall be retained until the disputes are resolved or complaints are settled.
    2. The securities firm shall disclose a statement describing the purpose of installation of the customer service center, scope of services and prohibited activities on its official website.